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ADVERTISING
put it back
An Aldi-led campaign to raise awareness of preventable food waste caused by misplaced items within the store.
detailed structure
stickers
In-store touch point to raise awareness and funnel people to the website. Also serves as a source of earned media.
installations, posters
attention-grabbing installations of previously misplaced products positioned in unexpected places and public spaces
photography
Outdoor exhibitions across the country using the unlikely food combinations and visual side of the issue.
video
A series of videos bringin attention to the issue, targetting those who do not consume social media as much.
earned media
ADS:Alid:Details
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