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Put It Back

An Aldi-led campaign to raise awareness of preventable food waste caused by misplaced items within the store.

Campaign overview

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Detailed structure

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website

landing hub for more information regarding the purpose of the campaign

stickers

colour-changing stickers

In-store touch point to raise awareness and funnel people to the website. Also serves as a source of earned media.

installations, posters

a chicken by the clothes

attention-grabbing installations of previously misplaced products positioned in unexpected places and public spaces

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photography

Outdoor exhibitions across the country using the unlikely food combinations and visual side of the issue.

video

TV and YouTube ad

A series of videos bringin attention to the issue, targetting those who do not consume social media as much.

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social and other media

earned media

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