Highlighting the accessibility of the service and putting the decision in the viewer's hands. A poster form an intended trio focusing on other aspects of the initiative such as the sense of community and tracks approachable for beginners. Person looking photo: Rich Brown via Unsplash Running people: purepng.com, pngall.com, pngfind.com, Ljupco via iStock photos
One-off piece: Mercedes G Class
In this poster, the aim was to capture the characteristic of the vehicle. Especially its power, capability and status symbol connected to its ownership. City street photo: Peter Noah via Unsplash Mercedes photo: driving.ca
One-off piece: Everyman Cinema
Introducing the unusual form of a cinema to people outside the most common circles. Connecting it to a brand famous for its showrooms where people want to spend time. Cinema photo: standard.com
